Instructor: Kristen Lamb
Price: $65.00 USD Standard
Where: W.A.N.A. Digital Classroom
When: Thursday, JANUARY 31st, 2018 7:00-9:00 p.m. EST,
Writers are in the entertainment business. Notice the second half of our job title is business. The lifeblood of all business is sales.
But, to be blunt, most creative professionals would rather be stabbed in the face than 'do sales.' Yet, if we don't sell books, our career is doomed (regardless of how we publish).
One of the MAJOR reasons so many people are afraid of sales is because what's being taught as 'sales' is actually 'direct marketing.'
Direct marketing is NOT sales. It IS, however, pushy, icky, and hasn't been effective since The Spice Girls were cool.
Sales can be fun. In fact, believe it or not, humans are wired for sales. It's part of our biology. Problem is, humans are also wired to overcomplicate things...which is why so many of us freak out over sales.
This class is to remove the fear factor and clarify what selling entails for the professional author. Not all products are sold the same way...which is why there are no late-night infomercials hawking Hadron Colliders or F-16 fighter jets. Our sales approach must align with the product we're selling, or we're doomed before we begin.
This class will cover:
- Why direct marketing doesn't sell books;
- Time wasters versus time savers;
- How to be paid what we are worth;
- Ways we can make ads, promotions and marketing far more effective;
- The unique way books must be sold;
- How to set goals and create a scalable strategy;
- Explore the S.W.O.T. analysis and why we need one;
- How to differentiate our brand and product in an over-saturated marketplace;
- AND MORE!
***A FREE recording is included with class purchase.
About the Instructor
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. Her highly acclaimed debut mystery-thriller The Devil’s Dance is proof positive she watches way too much Discovery I.D.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.