Event Registration

When Your Name Alone Can Sell - Branding for Authors


Instructor: Kristen Lamb

Price: $35.00 USD

Where: W.A.N.A. Digital Classroom

When: Thursday, September 28th 7:00-9:00 p.m. EST

The single largest challenge all writers face in the digital age is discoverability. In a sea of infinite choices, connecting with our audience can be a nightmare. Our brand is our lifeline.

What is a brand? How do we create one? How do we entice an overwhelmed and distracted audience to connect and care?

How do we develop this brand over time? How can we make this brand resilient to upheavals? How can this brand then grow and evolve as we grow and evolve?

Too many authors are overworked on social media because action is energy and their energies are unfocused. Energy can either be diffused like white light or it can be a laser that can cut through steel. This class will train you to understand the author brand in a way you've never seen before.

This class will help you create your brand. A brand is when your name alone has the power to drive sales. If your name is doing the selling? You don't have to.

This class will come with a worksheet to help you customize your brand to your goals.

A recording of this class is also included with purchase

About the Instructor

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her debut thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.


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