Instructor: Author and Producer Joel Eisenberg
Time: 1:00-3:00 PM EST PM EST
Date: February 28th, 2017
Location: W.A.N.A. International Virtual Classroom
RECORDING INCLUDED WITH PURCHASE!
Writes do not have to be confined to a single brand or outlet. However, attaining a degree of audience identification is an important step in any writing business. This session will further explore the concept of defining personal and professional branding, the importance of social media, real strategies of building an audience well in advance of your book’s release, and more.
We will also discuss specific sales strategies and identify (and refine) your goals: Are you an independent author, or one who strives to write for the majors? Or both? The end result may be the same, but the roads to get there are quite different.
Joel has been writing professionally since 1986 in varied media, starting as a columnist for a series of national professional wrestling and martial arts periodicals, and segueing to independent feature film assignments. Joel has written or co-written several feature films, including the multi-award-winning drama “Out of the Black,” winner of nearly twenty U.S. film festival awards. Joel has written or contributed to several books, including “How to Survive a Day Job" (a motivational tome of celebrity interviews) and "Tales of the Dead." He has successfully marketed various projects to Public Television supporters for millions of dollars in national and local program funding, including “California’s Gold” with Huell Howser, “American Playhouse,” Masterpiece Theater” and “The Puzzle Place.”
In 2004, Joel, a book collector, was hired by a private party to identify, organize and archive a substantial lot of unidentified handwritten materials. These materials were soon verified as original John Steinbeck writings considered “lost” to history, and have been since referred to by a noted historian as “one of the most important literary discoveries of the century.”
In 2005, Joel co-founded All Cities Media, an entertainment-centric networking group hosted by Paramount Studios, Warner Brothers, Sunset-Gower Studios and more.
Joel supports Special Education programs and worked as a teacher for at-risk youth, including gang members, drug abusers and victims of physical abuse, in such avenues as Creative Writing. He is an in-demand speaker who offers his seminars, "How to Network Your Book into a Film or TV Deal" and "Catching the Muse: How to Claim Your Artistic Spirit" to conferences nationwide.