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Joel Eisenberg's Writing for the Market vs Breaking New Ground: How to Sell Both (While Retaining Your Potentially Lucrative Multi-Media Rights)


Instructor: Author and Hollywood Producer Joel Eiesenberg
Time: 1:00-3:00 PM CST
Day: February 21st, 2017
Location: W.A.N.A. International Virtual Classroom


Class Description:

Writing for the marketplace vs breaking new ground is a two-hour class that will help you learn how to define your writing business by “branding” your efforts while maximizing your potential income streams. Both options can be potentially valuable, however, far too many writers consider only book sales as a measure of success.

Ancillary product for both options can include audiobooks, film, TV and videogame rights, foreign sales and more. Each option has benefits and pitfalls but each can be lucrative; we will discuss all of these realities in-depth within our first two-hour session.


Joel has been writing professionally since 1986 in varied media, starting as a columnist for a series of national professional wrestling and martial arts periodicals, and segueing to independent feature film assignments. Joel has written or co-written several feature films, including the multi-award-winning drama “Out of the Black,” winner of nearly twenty U.S. film festival awards. Joel has written or contributed to several books, including “How to Survive a Day Job" (a motivational tome of celebrity interviews) and "Tales of the Dead." He has successfully marketed various projects to Public Television supporters for millions of dollars in national and local program funding, including “California’s Gold” with Huell Howser, “American Playhouse,” Masterpiece Theater” and “The Puzzle Place.”

In 2004, Joel, a book collector, was hired by a private party to identify, organize and archive a substantial lot of unidentified handwritten materials. These materials were soon verified as original John Steinbeck writings considered “lost” to history, and have been since referred to by a noted historian as “one of the most important literary discoveries of the century.”

In 2005, Joel co-founded All Cities Media, an entertainment-centric networking group hosted by Paramount Studios, Warner Brothers, Sunset-Gower Studios and more.

Joel supports Special Education programs and worked as a teacher for at-risk youth, including gang members, drug abusers and victims of physical abuse, in such avenues as Creative Writing. He is an in-demand speaker who offers his seminars, "How to Network Your Book into a Film or TV Deal" and "Catching the Muse: How to Claim Your Artistic Spirit" to conferences nationwide.

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