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Instructor: Joel Eisenberg                                                                                                Each Course: 2 Hours


ABSTRACT: Writing can be an immensely lucrative and rewarding profession, but many writers are unaware how to maximize their skills for the security of a full-time income.

In this four-part Masterclass taught by returning instructor Joel Eisenberg, a novelist, screenwriter and producer, these questions and more will be answered and tools will be supplied to accelerate your success. Joel has been writing full-time for many years and he will show you how to develop a writing business of which you can be proud, and comfortable.    

 1. Writing for the Market vs Breaking New Ground: How to Sell Both (While Retaining Your Potentially Lucrative Multi-Media Rights)

FEBRUARY 21st, 2017 1:00-3:00 EST

Writing for the marketplace vs breaking new ground is a two-hour class that will help you learn how to define your writing business by “branding” your efforts while maximizing your potential income streams. Both options can be potentially valuable, however, far too many writers consider only book sales as a measure of success. Ancillary product for both options can include audiobooks, film, TV and videogame rights, foreign sales and more. Each option has benefits and pitfalls but each can be lucrative; we will discuss all of these realities in-depth within our first two-hour session.

2. Genre Writing - How to Sell to Your Niche Market

FEBRUARY 28th, 2017 1:00-3:00 EST

Writes do not have to be confined to a single brand or outlet. However, attaining a degree of audience identification is an important step in any writing business. Our second session will further explore the concept of defining personal and professional branding, the importance of social media, real strategies of building an audience well in advance of your book’s release, and more.

We will also discuss specific sales strategies and identify (and refine) your goals: Are you an independent author, or one who strives to write for the majors? Or both? The end result may be the same, but the roads to get there are quite different.

3. Networking 101 - It's Not Who You Know, But Who Knows You

March 7th, 2017 1:00-3:00 EST

For over ten years in Los Angeles, Joel ran an entertainment-centric networking group in an effort to “level the playing field” between filmmakers and finance. His groups were hosted by Paramount Studios, Warner Brothers studios, Sunset-Gower Studios and various law firms also involved in the film and TV businesses.

In this session, Joel will discuss the many lessons he learned from “real world networking,” and how best to adapt these lessons for your own writing career. Writers can and should withhold certain “rights” of exploitation from their work; here we will discuss some legal and contractual issues that may arise when you sign with a publisher, and how to most prudently transform them into lucrative assets for both entities.

A happy publisher can be your best friend. When your publisher is also known by others, as are you, the benefits can be outstanding.

4. The Writer’s Life: Maximizing Your Writing Business by Speaking, Blogging, Teaching and … Retaining Your Film and TV Rights

March 14th, 2017 1:00-3:00 EST

The above does not say it all. To that list we can add the virtue (and option) of taking on writing assignments between projects and where to find them, the mistake of dismissing “Craigslist” as a potential major source of writing income and still other avenues, including streaming services who are looking for you.

Join us for our most intensive Masterclass yet …


Joel Eisenberg is a writer-producer, whose current eight-book fantasy saga with co-author Steve Hillard, "The Chronicles of Ara," was sold to Ovation TV for an 8-hour miniseries. The deal is unique in that the series is published by the independent Incorgnito Press, and is print-on-demand. Joel is represented by CAA.

Upcoming film projects include the Alzheimer's-themed "January Rain," as co-writer and producer, and "Louis vs Schmeling," a boxing biopic to be directed by Bill Duke. Joel is also Executive Producing "Then Again," an "Inside the Actor's Studio"-type talkfest focused on classic television, for Decades Network, a CBS and Weigel Broadcasting station.

For other networks, Joel continues to develop several projects based on various pop-culture brands. "Letters from a Drugstore Cowboy," based on the unpublished writings of James Fogle - the inspiration for the film, "Drugstore Cowboy" - was optioned to FOX Studios in 2013.

In 2010, Joel Executive Produced “April Showers,” a film about the Columbine school shooting scenario, written and directed by a survivor of the tragedy. Following its theatrical and initial DVD platform, “April Showers” was acquired by Warner Brothers for its VOD release. “April Showers” went on to receive a special commendation from the U.S. House of Representatives.

Joel has been writing professionally since 1986 in varied media, starting as a columnist for a series of national professional wrestling and martial arts periodicals, and segueing to independent feature film assignments. Joel has written or co-written several feature films, including the multi-award-winning drama “Out of the Black,” winner of nearly twenty U.S. film festival awards. Joel has written or contributed to several books, including “How to Survive a Day Job" (a motivational tome of celebrity interviews) and "Tales of the Dead." He has successfully marketed various projects to Public Television supporters for millions of dollars in national and local program funding, including “California’s Gold” with Huell Howser, “American Playhouse,” Masterpiece Theater” and “The Puzzle Place.”

In 2004, Joel, a book collector, was hired by a private party to identify, organize and archive a substantial lot of unidentified handwritten materials. These materials were soon verified as original John Steinbeck writings considered “lost” to history, and have been since referred to by a noted historian as “one of the most important literary discoveries of the century.”

In 2005, Joel co-founded All Cities Media, an entertainment-centric networking group hosted by Paramount Studios, Warner Brothers, Sunset-Gower Studios and more.

Joel supports Special Education programs and worked as a teacher for at-risk youth, including gang members, drug abusers and victims of physical abuse, in such avenues as Creative Writing. He is an in-demand speaker who offers his seminars, "How to Network Your Book into a Film or TV Deal" and "Catching the Muse: How to Claim Your Artistic Spirit" to conferences nationwide.



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