Event Registration

Harnessing Our Writing POWER: The Blog! ON DEMAND

Instructor: Kristen Lamb
Price: $50.00 USD General Admission/ $15o Gold Level
Where: W.A.N.A. Digital Classroom
When: ON DEMAND (Any time you like)

Whenever I mention the word "blog" writers go pale and likely envision some mindless alien life form that rolls over crowds of screaming people, then melts and absorbs them.

For clarification that is the BLOB and NOT the Blog. Though the way blogging is so frequently taught? Totally understand the confusion.

Blogging is THE most powerful form of social media, and ALSO the most misused and misunderstood (hence why writers avoid it and throw holy water on it).

Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it's one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer's strengths. Writers write.

Oh it is also the easiest of all forms of social media to monetize and the more love you give it, the more it will give back.

This class is going to cover:

  • How author blogs work. What's the difference in a regular blog and an author blog?
  • What do we blog about? What is going to draw readers and get them excited?
  • How do we understand the magical sorcery of Google and harness it to work our WILL? *evil laugh*
  • How can we monetize a blog? Oh no! Asking for money! Scary stuff indeed.
  • How can you cultivate a fan base of people who are uniquely YOUR fans?
  • How does a blog sell books? Because they do…seriously.

Blogging is only hard if we make it that way. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.


Includes the class recording PLUS one hour with me one-on-one discussing your brand and your blog. How can you connect to and cultivate YOUR readers?

Price: $50.00

Date: December 26, 2017

Available Spaces: Unlimited

Brand Boss: When Your Name Alone Can Sell ON DEMAND

Instructor: Kristen Lamb
Price: $45.00 USD/$150 USD Gold Level
Where: W.A.N.A. Digital Classroom
When: ON DEMAND (Any time you like)


All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS!

How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe.

You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren't.

Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They're overwhelmed and we can help them out….by finding US.

Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset.

Can you say "James Patterson"?

The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can't handle.

This class will address:

What is a brand? How to make one uniquely your own.

How to BE YOU! You're a writer, not an insurance salesman! 

Harness your imagination & creativity for better results (No one likes SPAM, so don't serve it!).

How to use this information to locate, engage and cultivate an audience.

Myths about exposure.

Common scams that will wreck your brand and earning ability.

Why most promotion is a waste of money.

A list of expensive and not-so-bright ideas for reaching readers.

Knowing when and HOW to promote.

Overall this class is about working smarter not harder. This class is to teach you to think strategically so all energy is focused. Sure, we have to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all that hard work?

GOLD LEVEL AVAILABLE: This includes the ON DEMAND RECORDING PLUS 90 minutes working with me (Kristen Lamb) building, defining, refining your brand and putting together a PLAN tailored and specific for you!

Price: $45.00

Date: December 26, 2017

Available Spaces: Unlimited

PLOT BOSS: Writing Novels Readers Want to Buy (ON DEMAND)

Instructor: Kristen Lamb
Price: $40.00 USD Standard/ $250.00 USD GOLD LEVEL
Where: W.A.N.A. Digital Classroom
When: ON DEMAND (Any time you like)

Tired of starting book after book only to lose steam and unable to finish?

Do you finish, but your books keep getting rejected or they don't sell?

Do you finish, but it takes an ungodly amount of time?


Sure, great you land an agent for your book, but you don't have FIVE YEARS to write the next one!

This class is here to help. The writers who are making an excellent income are not doing it off ONE book, rather they are harnessing the power of compounded sales. This class is designed to help you learn to plot leaner, meaner, faster and cleaner (even for PANTSERS!)

Learn the basic elements of plot, various plotting techniques, how to test your seed idea to see if it is even strong enough to be a novel and MORE!

Plotting GOLD

Need help from an expert either repairing your plot or plotting a new idea from the ground up? This is for you. You obviously get the On Demand recording of the class, but with GOLD, you also get three hours working one-on-one with ME plotting your novel.

Never met a novel I couldn't repair and sometimes the best way of learning is by DOING. We work together on the plot so you get a better sense of how to do this on your own!


Price: $40.00

Date: December 26, 2017

Available Spaces: Unlimited

Master Class: How to Write a Series ON DEMAND

Class Title: Master Class: How to Write a Series ON DEMAND

Instructors: Kristen Lamb AND Cait Reynolds

Price: $75.00 USD

Where: W.A.N.A. Digital Classroom

Date: ON DEMAND (available only until 4/1/18)

Cait: Making history! For the first time EVER, a master class with Kristen and Cait together…in the same room…

Kristen: Unless Homeland Security stops us. Why are you referring to yourself in the third person? It's weird.

Cait: No...it's presentation. And, shut up about Homeland Security. They love me. So does the TSA.

Me: Bet they do.

Cait: *glares* Moving right along...class description!

Series are the bread and butter of publishing. They provide the backlist for authors that generates both residual income and devoted fans. A series offers writers the opportunity to dive deep with characters, details, and an overarching story or theme.

A series also means…having to write a completely contained plot that is satisfying as a book, fits in with the series arc, and is perfect in its consistency and detail so as not to jar the readers out of their suspension of disbelief.

In this special master class, Kristen and Cait are combining their expertise in plotting, character development, world-building, and technical craft to teach you how to write a series that will draw your readers in, leave them wanting more, and becoming devoted (and paying) long-term fans!


Topics this class will cover:

  • Plot within a plot within a plot;
  • Creating characters that are deep enough to grow over several books;
  • Building a setting (historical/fantasy/contemporary) that provides the necessary breadth and resources for a quest;
  • How to catch the reader up from the last book without rehashing everything;
  • Keeping the spark alive – how to sustain romantic tension over multiple books.


Price: $75.00

Date: February 20, 2018

Available Spaces: Unlimited

Bullies and Baddies: Understanding the Antagonist

Instructor: Kristen Lamb
Price: $50.00 USD General Admission, $200.00 USD Gold Level
Where: W.A.N.A. Virtual Classroom
When: Thursday, March 29th, 2018. 7:00-9:00 p.m. EST

Bullies & Baddies---Understanding the Antagonist

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

***A FREE recording is included with purchase.

Bullies & Baddies---Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

This pricing is for a single title only. For trilogies and series, contact Kristen for a quote on our contact page.

About the Instructor

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her debut thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

Price: $50.00

Date: March 29, 2018

Available Spaces: Unlimited

Blurb Writing Blows...But, It Doesn't Have To.

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, April 6, 2018. 7:00-9:00 p.m. EST

The blurb. Back cover description. 150-200 words. Your entire book in 3 small paragraphs.

The heart’s cry goes up from every single writer ever: “THIS IS HARDER TO WRITE THAN THE 90,000 WORDS OF MY BOOK!”

And yet, it shouldn’t be. Approached from a different angle, a blurb should be one of the easiest and most fun things to write. Yes. I went there. I said it. Hopefully, after taking this class, you will be saying it, too. No more blubbering over blurbs. Ever.

This class will cover:

  • Understanding the purpose of a blurb in attracting readers;
  • The top secret formula to structuring a blurb;
  • How to plug-and-play every blurb, every time;
  • Why everything you think is important in your story really isn’t (in terms of the blurb);
  • The secret to keywords, blurbs, and algorithms.

BONUS! Bring a blurb you want to work on, and I will rework it LIVE in class!

About the Instructor:

Cait Reynolds is a USA Today Bestselling Author and lives in the Boston area with her husband and four-legged fur child. She discovered her passion for writing early and has bugged her family and friends with it ever since. When she isn’t cooking, running, rock climbing, or enjoying the rooftop deck that brings her closer to the stars, she writes. 

Price: $

Date: April 6, 2018

Available Spaces: Unlimited