Instructor: Kristen Lamb Price: $50.00 USD General Admission/ $15o Gold Level Where: W.A.N.A. Digital Classroom When:ON DEMAND (Any time you like)
Whenever I mention the word "blog" writers go pale and likely envision some mindless alien life form that rolls over crowds of screaming people, then melts and absorbs them.
For clarification that is the BLOB and NOT the Blog. Though the way blogging is so frequently taught? Totally understand the confusion.
Blogging is THE most powerful form of social media, and ALSO the most misused and misunderstood (hence why writers avoid it and throw holy water on it).
Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it's one of the best ways to establish a brand and then harness the power of that brand to drive book sales.
The best part is, done properly, a blog plays to a writer's strengths. Writers write.
Oh it is also the easiest of all forms of social media to monetize and the more love you give it, the more it will give back.
This class is going to cover:
How author blogs work. What's the difference in a regular blog and an author blog?
What do we blog about? What is going to draw readers and get them excited?
How do we understand the magical sorcery of Google and harness it to work our WILL? *evil laugh*
How can we monetize a blog? Oh no! Asking for money! Scary stuff indeed.
How can you cultivate a fan base of people who are uniquely YOUR fans?
How does a blog sell books? Because they do…seriously.
Blogging is only hard if we make it that way. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.
NOW OFFERING BLOGGING GOLD!
Includes the class recordingPLUS one hour with me one-on-one discussing your brand and your blog. How can you connect to and cultivate YOUR readers?
Instructor: Kristen Lamb Price: $45.00 USD/$150 USD Gold Level Where: W.A.N.A. Digital Classroom When: ON DEMAND (Any time you like)
LEARN TO BE A BRAND BOSS!
All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS!
How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe.
You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren't.
Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They're overwhelmed and we can help them out….by finding US.
Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset.
Can you say "James Patterson"?
The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can't handle.
This class will address:
What is a brand? How to make one uniquely your own.
How to BE YOU! You're a writer, not an insurance salesman!
Harness your imagination & creativity for better results (No one likes SPAM, so don't serve it!).
How to use this information to locate, engage and cultivate an audience.
Myths about exposure.
Common scams that will wreck your brand and earning ability.
Why most promotion is a waste of money.
A list of expensive and not-so-bright ideas for reaching readers.
Knowing when and HOW to promote.
Overall this class is about working smarter not harder. This class is to teach you to think strategically so all energy is focused. Sure, we have to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all that hard work?
GOLD LEVEL AVAILABLE: This includes the ON DEMAND RECORDING PLUS 90 minutes working with me (Kristen Lamb) building, defining, refining your brand and putting together a PLAN tailored and specific for you!