Previously Recorded Classes

On Demand

Previously recorded classes including sessions from WANACon.

ON DEMAND BUNDLE - Author Branding T.K.O.: Sales, Branding, Blogging

ON DEMAND BUNDLE - Author Branding TKO

New Year New YOU! As they say, fail to plan and plan to fail. 2019 is almost here and the Author Branding T.K.O. delivers the training you need to make 2019 a success.

In this bundle, we're going to take on then tame the three most terrifying topics. By the end? Easy peasy! You'll wonder why this stuff ever had you so freaked out in the first place.

Normally all three classes would be $155...as well as spread across the entire year. But now, with the T.K.O. BUNDLE, all three classes in one place (your place) for only $99.

***Get your bundle TODAY. Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018. Gotta free up space on servers for 2019....

What AWESOMENESS You Can Expect:

Kristen Lamb, W.A.N.A. International, business for authors, selling for writers, sales for writers, how to sell more books
Instructor: Kristen Lamb
Price: $50.00 USD (included)
Where: W.A.N.A. Digital Classroom
When: ON DEMAND

Writers are in the entertainment business. Notice the second half of our job title is business. The lifeblood of all business is sales.

But, to be blunt, most creative professionals would rather be stabbed in the face than 'do sales.' Yet, if we don't sell books, our career is doomed (regardless of how we publish).

One of the MAJOR reasons so many people are afraid of sales is because what's being taught as 'sales' is actually 'direct marketing.'

Direct marketing is NOT sales. It IS, however, pushy, icky, and hasn't been effective since The Spice Girls were cool.

Sales can be fun. In fact, believe it or not, humans are wired for sales. It's part of our biology. Problem is, humans are also wired to overcomplicate things...which is why so many of us freak out over sales.

This class is to remove the fear factor and clarify what selling entails for the professional author. Not all products are sold the same way...which is why there are no late-night infomercials hawking Hadron Colliders or F-16 fighter jets. Our sales approach must align with the product we're selling, or we're doomed before we begin.

This class will cover:

  • Why direct marketing doesn't sell books;
  • Time wasters versus time savers;
  • How to be paid what we are worth;
  • Ways we can make ads, promotions and marketing far more effective;
  • The unique way books must be sold;
  • How to set goals and create a scalable strategy;
  • Explore the S.W.O.T. analysis and why we need one;
  • How to differentiate our brand and product in an over-saturated marketplace;
  • AND MORE!

Class: Brand Boss: When Your Name Alone Can Sell
Instructor: Kristen Lamb
Price: $55.00 USD (included)
Where: W.A.N.A. Digital Classroom
When: ON DEMAND

LEARN TO BE A BRAND BOSS!

All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS!

How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe.

You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren't.

Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They're overwhelmed and we can help them out….by finding US.

Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset.

Can you say "James Patterson"?

The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can't handle.

This class will address:

What is a brand? How to make one uniquely your own.

How to BE YOU! You're a writer, not an insurance salesman! 

Harness your imagination & creativity for better results (No one likes SPAM, so don't serve it!).

How to use this information to locate, engage and cultivate an audience.

Myths about exposure.

Common scams that will wreck your brand and earning ability.

Why most promotion is a waste of money.

A list of expensive and not-so-bright ideas for reaching readers.

Knowing when and HOW to promote.

Overall this class is about working smarter not harder. This class is to teach you to think strategically so all energy is focused. Sure, we have to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all that hard work?

 

Class: Blogging for Authors
Instructor: Kristen Lamb
Price: $50.00 USD (included)
Where: W.A.N.A. Digital Classroom
When: ON DEMAND

Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it's one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer's strengths. Writers write.

The problem is too many writers don't approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.

This class is going to cover:

  • How author blogs work. What's the difference in a regular blog and an author blog?
  • What are the biggest mistakes/wastes of time?
  • How can you effectively harness the power of algorithms (no computer science degree required)?
  • What do you blog about? What topics will engage readers and help create a following?
  • How can you harness your author voice using a blog?
  • How can a blog can help you write leaner, meaner, faster and cleaner?
  • How do you keep energized years into your blogging journey?
  • How can a blog help you sell more books?
  • How can you cultivate a fan base of people who love your genre?

Blogging doesn't have to be hard. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.

About the Instructor

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

Price: $99.00

Date: November 13, 2018

Available Spaces: Unlimited

ON DEMAND BUNDLE - Blinding Them with Science: The "X" Factor Classes

Blinding them with Science: The "X" Factor Classes

Tired of writing Soylent Green? Too many unfinished books trapped in the Twilight Zone? Ready to get weird...but way faster and at a professional level of weird? You came to the RIGHT PLACE! Cait and I are professional weirdos....(that sounded way more awesome in my head).

Anyway, the Blinding Them with Science Bundle is SIX HOURS of professional level training in speculative fiction at your fingertips.

***Just promise us that when you enslave the human race, we get cookies.

Three mind-bending classes for one low mind-blowing price. $165 in classes for only $99. ON DEMAND. Meaning enjoy at home in jammies.

***Only available for purchase through 12/24/18. Get your bundle before these classes go away with 2018...

What AWESOMENESS You Can Expect:

Class Title: Building Planet X: Out-of-This-World-Building for Speculative Fiction
Instructor: Cait Reynolds
Price: $55.00 USD (included)
Where: W.A.N.A. Digital Classroom
When: ON DEMAND

Speculative fiction may be a way of seeing the world ‘through a glass darkly,’ but it can also be one of the clearest, most pointed, and even most disturbing ways of seeing the truth about ourselves and our society.

It’s not just the weird stuff that makes the settings of speculative fiction so unnerving. It’s the way ‘Normal’ casually hangs out at the corner of ‘Weird’ and ‘Familiar.’

But it’s trickier than it seems to get readers to this intersection without letting them get bogged down in the ‘Swamp of Useless Detail’ or running them into the patch of ‘Here be Hippogriffs’ (when the story is clearly about zombies). How do we create a world that is easy to slip into, absorbingly immersive, yet not distracting from the character arcs and plots?

This class will cover:

  • Through the looking glass darkly: How to take a theme/issue/message and create a world that drives it home to the reader.
  • Ray guns and data chips: The art of showing vs. telling in world-building.
  • Fat mirror vs. skinny mirror: What is scarce in the world? Valuable? Forbidden? Illegal? What do people want vs. what they have vs. what they need?
  • Drawing a line in the sand: What are the laws, taboos, limits of this world? What is unacceptable to you/the reader/the character? How are they the same or different, and why it matters.
  • Is Soylent Green gluten-free and other vital questions: All the questions you need to ask about your world, but didn’t know...and how to keep track of all the answers.

Class Title: Populating Planet X: Creating Realistic, Relatable Characters in Speculative Fiction
Instructors: Cait Reynolds & Kristen Lamb
Price: $55.00 USD (included)
Where: W.A.N.A. Digital Classroom
When: ON DEMAND

It’s a time-honored tradition in literature to take an ordinary person out of his or her normal life and throw them into a whirlwind of extraordinary circumstances (zombies/tyrants/elves/mean girls optional). After all, upsetting the Corellian apple cart is what great storytellers do best.

It’s also that very same ordinariness and normalcy that first gets the reader to identify then empathize with the characters and stick with them (and the book) through to the end.

But, what do we do when our ‘ordinary’ protagonist lives with a chip implant and barcode tattoo, and our antagonist happens to be a horde of flesh-eating aliens...or a quasi-fascist regime bent on enforcing social order, scientific progress above ethics, and strict backyard composting regulations (those MONSTERS!)?

How the heck is the reader supposed to identify with that? I mean, seriously. Regulating backyard composting? It would never happen in a free society.

This leaves us with two challenges in creating characters for speculative fiction: 1. How to use the speculative world-building to shape the backgrounds, histories, and personalities of characters, and 2. How to balance the speculative and the relatable to create powerful, complex character arcs.

This class will cover:

  • Resistance is futile: What does normal look like for the characters? What’s different or strange, and how to get readers to accept that retinal scans and Soylent Green are just par for the course.
  • These aren’t the droids you’re looking for: What are the discordant elements around the characters? What are their opinions about it? What are the accepted consequences or outcomes?
  • You gonna eat that?: Whether it’s running from brain-eating zombies or fighting over dehydrated space rations, what is important both physically and emotionally to the character? What is in short supply or forbidden?
  • We’re all human here (even the ones over there with tentacles): The basic principles and techniques of creating psychological touchpoints readers can identify with.
  • Digging out the implant with a grapefruit spoon: In a speculative world, what are the stakes for the character? The breaking point? The turning point?
  • And so much more!!!

Class Title: Beyond Planet X (Non-Linear Plotting)
Instructor: Kristen Lamb
Price: $55.00 USD (included)
Where: W.A.N.A. Digital Classroom
When: ON DEMAND

Speculative fiction is an umbrella term used to describe narrative fiction with supernatural or futuristic elements. This includes but it not necessarily limited to fantasy, science fiction, horror, utopian, dystopian, alternate history, apocalyptic fiction, post-apocalyptic fiction.

Basically, all the weird stuff.

Gizmos, gadgets, magic, chainsaws, demons, fantastical worlds and creatures are not enough and never have been. Whether our story is set on Planet X, in the sixth dimension of hell, on a parallel world, or on Earth after Amazon Prime gained sentience and enslaved us all, we still must have a core human story that is compelling and relatable.

In this class we will cover:

  • Discovering the core human story problem.
  • How to plot these unique genres.
  • Ways to create dimensional and compelling characters.
  • How to harness the power of fear and use psychology to add depth and layers to our story.
  • How to use world-building to enhance the story, not distract from it.

***A recording of this class is also included with purchase.

About the Instructors

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s also the author of the highly acclaimed suspense-thriller The Devil’s Dance.

Kristen only has 7,653 more classes to teach before the judge will agree to take off her ankle monitor (okay, he will THINK on it).

 

Cait Reynolds is a USA Today Bestselling Author and lives in Boston area with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. She likes history, science, Jack Daniels, jewelry, pasta, and solitude. Not all at the same time. When she isn’t enjoying the rooftop deck that brings her closer to the stars, she writes.

 

Price: $99.00

Date: November 13, 2018

Available Spaces: Unlimited

ON DEMAND BUNDLE - Dangerous Dames: Creating Strong Female Characters

ON DEMAND BUNDLE - Dangerous Dames: Creating Strong Female Characters

DOUBLE TROUBLE WITH KRISTEN & CAIT! Get the One-Two BAM! Two Power Classes with ONE T.K.O. PRICE!

Dangerous Dames BUNDLE. Regardless of time, place, or planet, these classes will train you to craft legendary bad@$$ females audiences can't get enough of.

Normally $90 for both classes. With Double Trouble Bundle, enjoy BOTH classes for ONLY $75.

These classes are pre-recorded and won't be offered again. This is the last chance to enjoy these classes before we free up space on the servers.

This special is for On Demand, so you can watch from comfort of your home at your own time and pace.

Class: Beyond Bulletproof Barbie: Strong Female Characters for a Modern World
Instructor: Kristen Lamb
Price: $45.00 USD  (included)
Where: W.A.N.A. Digital Classroom
When: ON DEMAND

Female characters have evolved from 'damsel in distress' to the 'hardcore badass.' Problem is, fictional females escaped one boring mold only to end up in another even MORE boring mold.

But with lipgloss AND karate!

Strong female characters fascinate audiences on the page and on the screen. From Atomic Blonde to Wonder Woman, Special Agent Scully to Dr. Laura Isles, women can exude power and danger in a variety of ways.

Sadly, the badass female has devolved into a tired trope with the depth of a puddle.

This class is to challenge the concept of the dangerous woman as protagonist and antagonist. Creating a powerful woman involves more than handing her weapons, a black belt, and a terminal case of RBF (Resting B$#@% Face).

    • Expanding 'who' the dangerous woman IS;
    • Still waters run DEEP;
    • Broadening backstory;
    • Motives matter;
    • The 'Tomb Raider' effect;
    • Combat, weapons, tactics;
    • Expanding her 'arsenal';
    • Generating authentic dramatic action/tension;
    • Making the dangerous dame 'likable';
    • AND MORE...

As an author, competitive shooter, and former combatives instructor, there are few characters I LOVE more than a kickass female action hero. Conversely, fewer things vex me more than the tired cookie-cutter female action hero trope. Women can be powerful in a myriad of ways, beyond hand-to-hand combat and shooting everyone in the FACE.

This said, while we'll explore a wide variety of powerful women, if you long to write that female action hero, this class will (hopefully) make sure you do her justice.

About the Instructor

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

 

Class: Beyond the Princess Prodigy: Strong Females in Fantasy and Historical
Instructor: Cait Reynolds
Price: $45.00 USD (included)
Where: W.A.N.A. Digital Classroom
When: ON DEMAND

There's something dashingly defiant and alluring about a proper young lady who throws caution (and often her petticoats) to the wind and picks up a sword to fight for what she believes in.

Whether it's Eowyn from Lord of the Rings or Elizabeth (Badass) Bennet from Pride and Prejudice and Zombies, we all love that moment when a woman rises up to prove she's more than society ever expected her to be.

Yet the market today is flooded with fantasy and historical that carry more trope baggage than Marie Antoinette for a long weekend at the Petit Trianon (sheep not included).

In fantasy, there are girls raised in servitude who suddenly discover their magical powers and royal heritage and must (really quickly) learn to wield swords and spells in order to save the kingdom.

Historical often isn't much better, taking naive nineteen year-olds and turning them into near-legendary brigands, highwaymen, and pirates within the space of a few months.

Lack of believability, lack of character depth and arc, and lack of world-building/historical knowledge are the three major pitfalls when creating Ye Olde Action Heroine.

Luckily, this class will give writers a map with all literary here-be-hippogriffs clearly marked. Whether your gal is besieged by dragons, in a castle under siege, or in a castle under siege by dragons, this class can help!

This class will cover:

  • En Garde! Choosing her weapons wisely;
  • Ye Olde Fight Club: getting real about time & training;
  • Why, How, and When: how to realistically get her on the path from baking to badassery;
  • Hard Knocks: how to use failure and lack of skill mastery to create compelling character arcs;
  • The Joan of Arc trap: how to avoid creating miracles and martyrs (unless you really mean it);
  • The Pirate Bride: defining femininity in fantasy and historical in order 'rebel' against it;
  • Consequences: what are the short- and long-term consequences of flouting convention?
  • World Building & Re-Building: getting fantasy and historical settings right for your characters;
  • And so much more...

A recording of this class is also included with purchase.

About the Instructor:

Cait Reynolds is a USA Today Bestselling Author and lives in Boston area with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. She likes history, science, Jack Daniels, jewelry, pasta, and solitude. Not all at the same time. When she isn’t enjoying the rooftop deck that brings her closer to the stars, she writes.

Price: $75.00

Date: December 13, 2018

Available Spaces: Unlimited

 

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