Current Classes

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Current Classes

Social Schizophrenia: Building a Brand WITHOUT Losing Your Mind

Class: Social Schizophrenia: Building a Brand WITHOUT Losing Your Mind

Instructor: Kristen Lamb

Price: General Admission $55.00 USD/ GOLD Level $195

Where: W.A.N.A. Digital Classroom

When: THURSDAY, JANUARY 17th, 2018 7:00-9:00 p.m. EST

***A FREE recording is included with all class purchases.

 

 

 

 

In the digital age, it is impossible to sell books---or anything---without first creating and establishing a brand.

But there are so many voices, conflicting opinions, and everything seems to change faster than we can keep up.

TRUTH: The simplest and most cost-effective way to build a brand is by using social media.

Correction. Using social media WELL.

There are a ton of options.

Facebook, blogging, Pinterest and OMG! INSTAGRAM!

*head explodes*

Authors are tasked with creating the brand (YOU+ BOOKS) then cultivating a thriving, enthusiastic fan base eager to be part of our success...oh, and we have to keep writing books.

Most authors already have a full-time job. Then, writing is at least another full-time if not at least part-time job.

Do we really want to add SEO expert, marketer, promoter, advertising expert, and on-line data analyst to to the list of jobs as well?

All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS!

How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe.

You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren't.

Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They're overwhelmed and we can help them out….by finding US.

Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset.

Can you say James Patterson?

The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can't handle.

This class will address:

What is a brand? How to make one uniquely your own.

How to BE YOU! You're a writer, not an insurance salesman! 

Harness your imagination & creativity for better results (No one likes SPAM, so don't serve it!).

How to use this information to locate, engage and cultivate an audience.

Myths about exposure.

Common scams that will wreck your brand and earning ability.

Why most promotion is a waste of money.

A list of expensive and not-so-bright ideas for reaching readers.

Knowing when and HOW to promote.

***And YES, we will address INSTAGRAM.

Overall this class is about working smarter not harder. This class is to teach you to think strategically so all energy is focused. Sure, we have to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all that hard work?

GOLD LEVEL AVAILABLE: This is you working with me (Kristen Lamb) for 90 minutes building, defining, refining your brand and putting together a PLAN! Time is money and professional consulting saves BOTH.

****A FREE recording is included with purchase of this class.

About the Instructor

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

Price: $55.00

Date: January 17, 2019

Available Spaces: Unlimited

A Ripple in Time: Mastering Non-Linear Plotting

Class Title: A Ripple in Time---Mastering Non-Linear Plotting

Price: $55.00 USD

Where: WANA Virtual Classroom

When: Saturday JANUARY 19th, 2019 1:00 PM E.S.T. to 3:00 PM E.S.T.

***All classes include a FREE recording.

 

Most stories are told in a traditional Aristotelian three-act structure and progress from beginning to end in a linear fashion.

Yet, while this structure works for a vast majority of stories, it isn't the best fit for ALL.

Non-linear plotting is vastly different than the clunky flashback used by the newbie writer. There's a distinctive art to how the framework is constructed to best serve the story and thrill the readers.

A CAVEAT: Whenever writers deviate from a linear structure, there are always BIG RISKS involved. Namely, we can confuse and frustrate the audience.

Yet, some tales cannot be told in real time. There are certain genres that VERY COMMONLY use a non-linear structure...and for very good reasons.

From the unreliable narrator, to time travel, to hidden pasts that unlock the uncertain future our job is to draw the reader into our world and never let them go.

In this class we will cover:

  • Discovering the core human story problem;
  • What types of non-linear structures exist and how to choose;
  • How to plot these unique structures;
  • Ways to create dimensional and compelling characters;
  • How to keep readers immersed in the story;
  • Common blunders that confuse, frustrate, and infuriate readers...and how to NOT do that 😉

 

About the Instructor:

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. Her critically acclaimed debut thriller The Devil’s Dance is proof positive she watches far more Discovery I.D. than is healthy.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

 

Price: $55.00

Date: January 19, 2019

Available Spaces: Unlimited

Harnessing Our Writing POWER: The Blog!

INSTRUCTOR: Kristen Lamb
PRICE: $55.00 USD General Admission/ $195.00 Gold Level
WHERE: W.A.N.A. Digital Classroom
WHEN: January 24, 2019 7:00 PM E.S.T. to 9:00 PM E.S.T.

***A FREE recording is included in class purchase price.

 

 

Whenever I mention a blog, the first response I usually get is, "But blogging is DEAD!"

"Really? Where did you read that?"

"...on a blog."

Yes. Millions of people have rushed out to start a blog.

But how many stuck with it?

How many of those blogs are done well?

How many blogs are started but then abandoned to the spam bots?

There might be a bazillion other folks with a blog, but there are ALSO a bazillion other people writing BOOKS and that hasn't stopped you 😉 .

 

 

 

Blogging is THE most powerful form of social media, and ALSO the most misused and misunderstood (hence why writers avoid it and throw holy water on it).

Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it's one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer's strengths. Writers write.

Oh it is also the easiest of all forms of social media to monetize and the more love you give it, the more it will give back.

This class is going to cover:

  • How author blogs work. What's the difference in a regular blog and an author blog?
  • What do we blog about? What is going to draw readers and get them excited?
  • How do we understand the magical sorcery of Google and harness it to work our WILL? *evil laugh*
  • How can we monetize a blog? Oh no! Asking for money! Scary stuff indeed.
  • How can you cultivate a fan base of people who are uniquely YOUR fans?
  • How does a blog sell books? Because they do…seriously.

Blogging is only hard if we make it that way. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.

NOW OFFERING BLOGGING GOLD!

Includes the class recording PLUS one hour with me one-on-one discussing your brand and your blog. How can you connect to and cultivate YOUR readers?

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer.  Her critically acclaimed thriller The Devil’s Dance is proof positive she watches way more Discovery I.D. than is healthy.

Kristen has written almost two thousand blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

 

Price: $55.00

Date: January 24, 2019

Available Spaces: Unlimited

Fiction ADDICTION: The 'Secret' Ingredients to Books Readers CRAVE

Class Title: Fiction ADDITION---The 'Secret' Ingredients to Books Readers CRAVE

Instructor: Kristen Lamb
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Saturday, January 26th, 1:00-3:00 P.M. EST

Writing is more than stringing together description so lovely it makes angels weep.

What makes the difference between the meh and the magnificent? Why do some books hook while others collect dust?

What's that certain je ne sais quoi that makes some stories defy all odds and skyrocket to success? Conversely, why do some books have the cover, the ads, the promotion, and yet fail to every ignite?

While there's no magic formula that will guarantee addiction to our fiction, there ARE some common ingredients to stories readers can't put down. These 'secret' ingredients aren't exactly secret, but they are very commonly overlooked, underestimated, and ignored.

In fact, these 'secret' ingredients are SO overlooked that I'd wager it's why the majority of novels fail to sell more than 500 copies.

Writers forget why readers read, what readers want, and serve filler instead of fire.

This class will challenge everything you think you know about what makes a good story. And since these are 'secret' ingredients, I'll see you in class to explain what they are and how to use them like a PRO.

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her debut thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

 

Price: $55.00

Date: January 26, 2019

Available Spaces: Unlimited

SALES For Those Who'd Rather Be Stabbed in the Face

Kristen Lamb, W.A.N.A. International, business for authors, selling for writers, sales for writers, how to sell more books

Instructor: Kristen Lamb

Price: $65.00 USD Standard

Where: W.A.N.A. Digital Classroom

When: Thursday, JANUARY 31st, 2018 7:00-9:00 p.m. EST,

Writers are in the entertainment business. Notice the second half of our job title is business. The lifeblood of all business is sales.

But, to be blunt, most creative professionals would rather be stabbed in the face than 'do sales.' Yet, if we don't sell books, our career is doomed (regardless of how we publish).

One of the MAJOR reasons so many people are afraid of sales is because what's being taught as 'sales' is actually 'direct marketing.'

Direct marketing is NOT sales. It IS, however, pushy, icky, and hasn't been effective since The Spice Girls were cool.

Sales can be fun. In fact, believe it or not, humans are wired for sales. It's part of our biology. Problem is, humans are also wired to overcomplicate things...which is why so many of us freak out over sales.

This class is to remove the fear factor and clarify what selling entails for the professional author. Not all products are sold the same way...which is why there are no late-night infomercials hawking Hadron Colliders or F-16 fighter jets. Our sales approach must align with the product we're selling, or we're doomed before we begin.

This class will cover:

  • Why direct marketing doesn't sell books;
  • Time wasters versus time savers;
  • How to be paid what we are worth;
  • Ways we can make ads, promotions and marketing far more effective;
  • The unique way books must be sold;
  • How to set goals and create a scalable strategy;
  • Explore the S.W.O.T. analysis and why we need one;
  • How to differentiate our brand and product in an over-saturated marketplace;
  • AND MORE!

***A FREE recording is included with class purchase.

About the Instructor

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. Her highly acclaimed debut mystery-thriller The Devil’s Dance is proof positive she watches way too much Discovery I.D.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

Price: $65.00

Date: January 31, 2019

Available Spaces: Unlimited

Business of the Writing Business: Ready to Roar

Class Title: Get Ready to Roar—The Business of the Writing Business
Instructors: Kristen Lamb
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: SATURDAY, FEBRUARY 2nd 1:00-3:00 P.M. EST

Being a professional author entails much more than simply writing books. Many emerging authors believe all we need is a completed novel and an agent/readers will come.

There's a lot more that goes into the writing business...but not nearly as much as some might want us to believe. There's a fine balance between being educated about business and killing ourselves with so much we do everything but WRITE MORE BOOKS.

This class is to prepare you for the reality of Digital Age Publishing and help you build a foundation that can withstand major upheavals. Beyond the 'final draft' what then? What should we be doing while writing the novel?

We are in the Wilderness of Publishing and predators abound. Knowledge is power. We don't get what we work for, we get what we negotiate. This is to prepare you for success, to help you understand a gamble from a grift a deal from a dud. We will discuss:

  • The Product
  • Agents/Editors
  • Types of Publishing
  • Platform and Brand
  • Marketing and Promotion
  • Making Money
  • Where Writers REALLY Need to Focus

***A FREE recording is included with purchase.

About the Instructor:

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. Her critically acclaimed debut thriller The Devil’s Dance is proof positive she watches far more Discovery I.D. than is healthy.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

 

Price: $55.00

Date: February 2, 2019

Available Spaces: Unlimited

Pitch Perfect: How to Write a Query Letter & Synopsis that SELLS

Class Title: Pitch Perfect—How To Write a Query Letter & Synopsis that SELLS
Instructor: Kristen Lamb
Price: $55.00 USD
Where: W.A.N.A. Digital Classroom
When: Thursday, February 7th, 2019. 7:00-9:00 p.m. EST

You've written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn. Synopses are often requested by agents and editors and it is tough not to feel the need to include every last little detail. Synopses are great for not only keeping your writing on track, but also for pitching your next book and your next to that agent of your choice.

This class will help you learn the fundamentals of writing a query letter and a synopsis. What you must include and what doesn't belong.

So make your writing pitch perfect with these two skills!

About the Instructor

Kristen LambKristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

Price: $55.00

Date: February 7, 2019

Available Spaces: Unlimited

 

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